01 · Digital product · 2026

MealMate

MealMate helps international students adjust to life in a new country by making unfamiliar food decisions feel manageable—saving time, reducing stress and softening everyday culture shock.

MealMate personalised home screen
MealMate choose meals screen
MealMate generated shopping list screen
MealMate smart reminder screen
01 · DIGITAL PRODUCT

Why it matters

Food is part of
feeling at home.

For international students, unfamiliar supermarkets, ingredients and routines can add pressure to an already difficult transition. MealMate supports everyday independence by connecting familiar meals, realistic budgets and one clear shopping journey—reducing repeat trips and leaving more time and energy for study, work and belonging.

Research · Insight

Understanding
the real friction.

“I don’t know what to cook.”
DECIDEPLANSHOPCOOK

Key insightMeal planning and shopping—not cooking itself—created the most stress and made settling into a new routine harder.

MealMate user interview with Flora
User interview · understanding everyday planning and shopping friction
MealMate persona for international student Flora
Primary persona · Flora
MealMate research insight summary
Research synthesis · key insight
MealMate insights translated into product opportunities
Insight to opportunity
MealMate empathy mapping and problem statement
Empathy map · problem definition
01

Forgotten ingredients

Missing one item often meant another supermarket trip.

02

Scattered decisions

Recipes, notes and shopping lists lived in separate places.

03

Low mental energy

The hardest question at the end of the day was simply: what should I make?

User flow · Refined

One clear path from
“What should I eat?” to dinner.

The early hand sketch is translated into a concrete product journey. A single decision point personalises the experience, then each action moves naturally toward a completed meal.

MealMate information architecture covering recipes, shopping, reminders, cooking and saved meals
Information architecture · five connected product areas

Interface · Core journey

Each step supported
by the right screen.

01 · Choose

Meal discovery that feels personal.

Flora can compare familiar home-style dishes, select the meals she wants, then generate a shopping list directly from the same decision.

Choose Meals screen showing selected tomato and egg stir-fry
Choose meals · selected state
Choose Meals screen showing more dishes and generate shopping list button
Choose meals · generate list
02 · Organise

A shopping list that stays actionable.

Ingredients are grouped into a clear checklist. The overview connects remaining items with timely meal preparation and expiry reminders.

MealMate dashboard with shopping list and smart reminders
Home · list and reminders
MealMate grouped ingredient shopping list
Shopping list · grouped items

Design development

From structure
to a personal system.

MealMate visual moodboard
Visual direction · moodboard
MealMate mobile wireframes
Wireframes · meal selection, shopping list and reminders
03 · Personalise

Designed around Flora, not a generic user.

The home screen prioritises familiar Hunan-style meals, while the profile keeps saved recipes, dietary choices and spending preferences together.

MealMate personalised home screen for Flora
Home · personalised meals
Flora profile with saved recipes and preferences
Profile · preferences
04 · Budget

Budget awareness without extra admin.

Weekly progress, cost-per-serving labels and practical savings tips help an international student make realistic food choices before shopping.

Budget Meals screen with weekly spending progress
Budget meals · weekly progress
Budget Meals screen with cost labels and savings suggestions
Budget meals · smart savings
05 · Remind

The list arrives at the useful moment.

A location-aware reminder is set before the supermarket visit. On arrival, MealMate brings the unfinished shopping list forward immediately.

Smart Reminder settings for an upcoming supermarket visit
Smart reminder · settings
Arrival reminder with a direct link to the remaining shopping list
Arrival reminder · check list
MealMate logo construction and application icon
Identity system
Complete MealMate final logo
Final logo · shown in full
MealMate design development explanation for personalising the product to Flora
Design development · personalising the experience
MealMate user testing feedback and interface iteration
User testing · feedback round one
MealMate user testing feedback and final refinements
User testing · final refinement

Interactive prototype

Plan. Shop.
Cook with ease.

Final outcome

The prototype connects culturally familiar meal suggestions, budget awareness, an automatically generated shopping list and timely reminders. The result is not only a faster task flow, but a calmer everyday routine for students building independence away from home.

Choose mealGenerate listShopCook